Industrial & Reflection.

Honest

This story celebrates timelessness, quiet moments and reflection. The style is cosmopolitan and industrial and captures the beauty of urban areas. Urban landscapes inspire industrial colors. Sheen and shine, is mixed with muted tones. This sophisticated style also pays homage to Dutch mid century design accented with black and white with neutrals.

Visual Direction

Color

Color range from sediment shades to dusty hues.

Colors are monochrome and muted. 

Blue Grey’s with metallics.

Abstract line make fabrics feel edgy yet cozy.
Thin textiles and luminous effects are important

Weightless tones matched with traditional materials create quiet comfort 

Sculpted and textured surfaces are key in all aspects

Light / Rippled / Fluid Movement

Essential are fundamental, as a return to natural fibers highlight the idea to simplify, sustain, and adapt. Embrace minimalist living in a modern world.
Light
-Thin textiles take on a luminous effects, these soft colors work well with trim materials.

Fluid movement
-This new range of neutrals inspire marbled surfaces.

Rippled
-Laser-cut and embossed prints create a fluid look.

Optical Aid

Graphic & material inspiration

Optical illusion in architecture. / Minimal yet high performance fabrics. / Inspiration for prints and jacquards. / Dimensional yarns. / Ribbed knits. / Pleated chiffon. / Optical patterns. / Mapping prints.

Dutch Mid-Century Design

Graphic Inspiration

Sophisticated style accented with black and white with neutrals. Sculpted and textured surfaces.
Characteristics: simplicity and functionality in the context of industrial production.
Preoccupation with geometry and color.
Previous
Previous

Greenhouse

Next
Next

Retrofuturism