Nature driven& Eco- minded.Greenhouse
This is a modern story that has the desire to return to nature, drawing inspiration from organic materials and rural landscapes. Colors range from contemporary neutrals to vegetable pigments. There is a focus on eco friendly materials, emphasizing the growing need for sustainability.
Visual Direction
Color
Materials are rustic, crafted, and traditional.
Colors range from painterly hues to rich pigments.
Colors are inspired by root vegetables and plant dyed pigments.
Color and shine are important and elevated with crumbled surfaces glowing.Earth tones create a balance and harmony.
Rich lemon as a statement color.
Warm metallics, gold, copper, pewter.
Sanded pink tones.
Accent color - Yellows
Greening up / Mothering Nature
Inspiration : Neri Oxman
Architect, Designer and Professor / Known for art and architecture that combine design, biology, computing, and materials engineering.Focus on responsible production and sustainable materials including organic cotton. / Linens and plain weaves, Recycled poly blends, wood trims. / The New camouflage using vegetable dyes and patterns. / Use dusty greens and photo-real photography.Mineral corrosion
Eroded inspiration from landscapes. / Imperfect surfaces mottled, distressed and sandblasted. / Cracked and natural looking distress.
Oil - Spill, cracked, weathered and stained detailing. / Look at marbled, mottled and rust effects for patterns.
Materials:
- marl yarns, micro-tweeds, and distressed leathersHyperreal Photography
Graphic Inspiration
Stunning view of nature captured by drones and aerial photography Nature inspired graphics.