Science fiction & Magical Realism.Retrofuturism
Artistic creations and modified technologies realize the imagined artifacts of its multiverse. Depictions of the future produced in an earlier era. Inspired by outer space and 50’s retro art. Blend of Science, fiction, and art.
Visual Direction
Color
Luminous palette is accented with a range of youthful bold colors.
Color changing ombre knits that have a holographic look.
Pop neon colors are energetic and sour and lively.
Reflective surfaces and holographic effects give a futuristic feel.
Technology, Speed, & Youthfulness
Graphics - Out of this world
Inspired by 50s retro art. / Mid Century Atomic Age Designs. / Information, feeling, and observation.Dark Shimmer
Fiber /Environmental design
Iridescent and metallic yarns create a sci-fi shine. / Color changing ombre knits that have a holographic look. / Metallic mesh. / Abstract images. / Computer generated color. / Fluid metallic.Bold Sports
Subtle theories
Rubber is a key material.
Utility hardware features include ropes, toggles, sport closures. / Zippers and zipper pullers accented with bright neon colors. / Neon elevate zip tapes and embroideries. / Easter eggs that inform our mood.