RAFAEL NADAL 2022
Rafael Nadal. Collection
Lighting BullSignature Collection.
Rafael Nadal is one of the most renowned sports athletes of all time. His logo is a stylised version of a bull. The sharp design, celebrates the Mallorcan's game with two lightning bolts that form a mirror image and when viewed appear to create a bull’s head. Also nicknamed "the raging bull". Bulls epitomize masculinity and symbolize strength and power in both their physical and spiritual presence.Visual Direction
Kit inspired by the elements and Rafa’s logo construction and graphic language is highlighted by color.Color Theory: Color is electrified and reflects our needs to reconnect with the natural world.Lighting Bull / Electric Color
Color Insights
OrganicsInformed by Rafa: Specific color insights help inform the color approach.Natural Analogous Color: Colors that are next to each other on the color wheel.Key colors
Grounding Indigo: Versatile, trans-seasonal, genderless. Time tested longevity colors that keep us grounded, even in anxious unpredictable times.Acid greens: Color is inspired by the acid greens of spring sprouts and acid lakes. This color space reflects our need to reconnect with the natural world.Patina Aqua: These shades have a calming and soothing quality. The aqua space is a great combo maker and aids in effective punctuation.Color Exploration:
Theory
Color Development:
Knit Downs
Color Palette
Colored Concept SketchesKey Looks
ScriptingAthlete Looks
Nike Cafe Meeting
Retail Collection
