Mens.Nike Court Slam Collection.Australian OPEN 2022
A feeling or state of intense excitement and happiness. The color of Euphoria.The Austrian Open has been nicknamed “The Happy Slam”. This is the first slam of the season, where athletes find themselves refreshed and reenergized. Visual Direction
Breaking Boundaries
Inspired by our athletes resilience and off the court this collection took inspiration from the city of Melbourne and its diversity in architecture, vintage sport, and environmental extremes. Breaking Boundaries take form through value flooded color, asymmetry and sport punctuation.Color Theory: Iconic bold blocking and contrast zippers pays homage to Nike DNA. Spectrum of earthen and saturated hues expresses OZDimensions through a color lens.Color Insights SP2022
Color ranges are born out of natural dyes. In a time of rapid change consumers yearn for the familiar: Nostalgic, warm, joyful colors. SLOW” Fashion: As environmental awareness rises, people are focused on longer-lasting, trans-seasonal items.
Focuses: Saturated, invigorating colors, uplifting organic colors. Combining colors to create bold expression. 
VALyou
Inspiration from natural landscapes in Australia, as well as architectural references from the Melbourne Theater. Value Flood: Color combinations that are different hues with similar contrast values. Balanced Complimentary Color: Opposite colors on the color wheel combine to create bold expressions. Stark Contrast: Sport punctuation that highlights construction.Color Exploration: Offsite + Workshop
Color Collaboration: Blue Ribbon Studios + Bundle creation
Color Filters: Balanced Complimentary + Saturation + Stark Contrast
Color Proportion + Color Palette
Colored Concept SketchesKey Looks
Scripted looks for sponsored Athletes
Retail Collection
Retail Collection
Rafael Nadal X Naomi Osaka
