Naomi Osaka Collection Summer 2022Osaka-Aura
Signature Collection.
"This page will only have good vibes from now on" - Naomi’s twitter.
In this contentious year, Naomi is commanding the world’s attention with both her athleticism and activism. She is leading with strength, authenticity and above all kindness. We hope to express Naomi's Spirit through joyful and optimistic color.
Visual Direction
Collection is an embodiment of Naomi’s one of a kind presence and frequency. Graceful/Peaceful/Powerful.She is the present, and the future of tennis, all whilst honoring her DNA and Nike’s. “Would like to thank my ancestors because every time I remember their blood runs through my veins I am reminded that I cannot lose”. - Post US Open victory.Naomi X 50% Nike Heritage / 50% Nike Future
Key colors
Souleil: An exploration of yellows. Joyful and optimistic, these radiant tints are informed by Naomi and explore the significance of yellow in Aura photography. Representing strength, confidence and generosity. Warm tone represent Naomi's continuous growth and evolution.Grounding Indigo: Versatile, trans-seasonal, genderless. These calming indigo hues speak to the deep-rooted crafted tradition across many cultures around the world. Time-tested reliable colors help to keep us grounded, season after season, especially in anxious and unpredictable times.Color Inspiration
Color Development: Mini Bundles
Color Palette
Color Exploration:
Nested Looks: Looks provide the opportunity to create customized looks for campaigns & retail
Capsule Collection Overview
On-Court Looks
Scripted looks for clay season tournaments
Campaign
Retail Collection
