Mens.Nike Court Slam  Collection.

US OPEN 2021

“YOU CANNOT BE SERIOUS”

Nike Heritage X 80’s - Twisted classics with attitude. 
The color of Nike Court Heritage. 

Visual Direction

Heritage Court Color NYC x The Royal Tenenbaums

Inspired by the scrappiness of the city we celebrate the outliers of sport. 80’s OG rebels with a DNA prep twist. 
Color Theory: Highlighted classic detailing with a take on varsity sport. Grounded in DNA attitude and branding. 

Color Insights FA2021

Colors are inspired by inclusive grassroots sport communities. Hacking the traditional Code.
Authentic sport colors tonight the 50th Anniversary of Swoosh. Blended heritage creates the future look of sport.

US OPEN

A take on Varsity Sport

Bold Blocking: Nike DNA inspired 
Royal Tenenbaums: Prep inspired 

Color Palette

Color Exploration & Theory

Athlete Looks

Scripted looks for sponsored Athletes

Retail Collection

Retail Collection / Rafael Nadal X Naomi Osaka

Previous
Previous

Australian Open 2022: Collaborative Ideation